Arlene Ang on turning OMD China into a 'no-line' agency
SHANGHAI - Arlene Ang succeeded reclusive OMD China CEO SiewPing Lim earlier this year in February. In this exclusive video interview with Campaign Asia-Pacific, she explains her plans to transform the way OMD operates to be more digital-forward, and why she wants 750 staff to hedge their bets against digital obscurity in the future with some help from venture capitalists.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Publicis Groupe acquires influencer agency Captiv8
Captiv8 will join forces with the group's Influential and Epsilon.
Agency Report Card 2024: EssenceMediacom
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
Disney sets sail: VP Sarah Fox on the brand’s ...
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.