BBH turns 'like' into cash with Singapore's biggest tip jar

For every vote, the Facebook-powered machine drops a $1 coin that takes a brief journey through the various representations of Singapore's service industry, before ending up in the tip jar.

Users can see their tip travel online in real-time.

The 3x3 meter contraption is loaded with ten thousand $1 coins and will be live at ION shopping centre's basement 4 over the next few weeks.

After which period, the contents of the jar will be awarded to the establishment with the most votes, and a few lucky voters will win prizes from the establishments featured in the TV show.

Noel Yeo, creative director at BBH Asia Pacific, said “How much is a ‘like’ worth? We’ve all done it, but does it mean anything? How about $1 to your favourite establishment for every ‘like’?”

Can you Serve? is an eight-part reality TV show which seeks Singapore's customer service superstar through a series of weekly service challenges.

The show airs on Tuesdays, 9pm on Mediacorp Channel 5 and was produced by active TV in partnership with BBH, on behalf of GEMS UP, and supported by the Restaurant Association of Singapore, Singapore Hotel Association and Singapore Retailers Association.

The show is sponsored by Singapore Tourism Board, the media agency is MEC and the show is produced by activeTV Asia, which also makes The Amazing Race Asia and Cash Cab.

Richard Powell, head of content, BBH Asia Pacific, said, Can you Serve? is back, and better than ever. The cast, the challenges, and the production make it one of Singapore's great home-grown TV formats. Which is essential, if it is to achieve its objective of improving the reputation and standards of Singapore's service industry.”

Credits
 

Creative directors Shawn Loo, Noel Yeo
Senior art director Ken Choo
Art director Arh-Chun Ngai
Copywriter Keith Kwek
Producer Amy Wong
Assistant producer Nurdillah Zakbah
Head of content Richard Powell
Account director Lesley-Anne John
Account executive Sidharth Tuli
Planning director Fredrik Sarnblad
Engagement planning director James Sowden