Staff Reporters
Jul 14, 2023

Campaign Crash Course: Leveraging retail media networks in APAC

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

Campaign Crash Course is an ongoing series with new courses to be released on Fridays. We are always looking for feedback and ideas. Have a suggestion or want to take part? Complete our feedback form or email our editors.

Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of it as a mini MBA, if you will. 

Lessons will cover the breadth of the marcomms industry, including technology, creative, media, strategy, leadership, diversity, inclusion and more. We'll start off by introducing you to larger topics and delve deeper into specific elements in the future. This series is designed to be useful to C-suite executives as well as those just starting out in their careers.  

The lesson

In the 50th lesson of our Crash Course series, we dive into how brands can leverage retail media networks to target shoppers with relevant ads based on browsing history, purchase behavior, interests, and demographics 

In this lesson you will learn:

  • What attributes must a retail media network have?
  • What is not a key benefit of retail media networks compared to other advertising channels
  • What are the reasons behind the unique evolution of retail media networks in Asia?
  • How retail media networks have become a key business phenomenon
  • What digital properties can a retail media network own

Your teacher

Ken Mandel is the regional managing director and head of GrabAds, and brand insights at Grab.

The quiz

After you watch the above video, test your knowledge of retail media networks here:
 

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

14 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

16 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

16 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.