D&AD judge impressions: Wain Choi, Cheil Worldwide

Direct from D&AD judging in London, Wain Choi of Cheil Worldwide shares some impressions from judging the Integrated & Earned Media category, including cross-channel trends and how well global audiences can translate work from Asia.

wide player in 16:9 format. Used on article page for Campaign.

Campaign Asia-Pacific thanks D&AD for providing this interview from the judging sessions. Please see the D&AD website for more information on the awards.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Victoria’s Secret’s comeback fashion show portrays ...

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

9 hours ago

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.

10 hours ago

Campaign Agency of the Year Global Awards 2024: ...

Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.

10 hours ago

StackAdapt launches self-serve brand lift tool for ...

New integrated tool claims to cut costs and streamline workflows.