This is part of the Digital Downloaded video series where Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with Asia-Pacific's digital heads.
Dec 7, 2011
Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific
Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Jun 17, 2021
Asia-Pacific Power List 2021: Sweta Mehra, ANZ
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Bitter chocolate: The fallout of a poorly planned ...
The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
1 day ago
Six ad agencies under scrutiny in Indonesian Bank ...
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Why the adtech ecosystem continues to struggle with ...
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.