This is part of the Digital Downloaded video series where Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with Asia-Pacific's digital heads.
Dec 7, 2011
Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific
Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Jun 17, 2021
Asia-Pacific Power List 2021: Sweta Mehra, ANZ
Just Published
4 hours ago
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.
21 hours ago
40 Under 40 2024: Mamaa Duker, VML
Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
22 hours ago
Will you let your children inherit a world without ...
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
The Knowledge
23 hours ago
Campaign CMO Outlook 2024: Why marketers still want ...
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.