- Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.
- Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.
- Christopher Brewer, MRM's Regional Marketing Performance services and solutions director, finds that performance should be a crucial part of every agency's planning process.
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