Globe's brave little stormtrooper may make you cry

Alex may be a little short for a stormtrooper, but has courage to spare.

Making the most of its tie-up with Disney, Globe has released this heartwarming story alongside a charitable initiative and a contest. 

Ad Nut remembers being similarly moved about a year ago (see Globe Telecom feels the force of Star Wars marketing) and once again marvels at the power of a fully armed and operational Star Wars-based marketing plan to lower one's emotional defenses.  

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