Campaign India Team
Jun 29, 2022

India's TTK Healthcare encourages people to toy around with their sexuality

#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.

TTK Healthcare has rolled out a campaign titled #ThePleasureIsAllYours to make people aware about the launch of its D2C sexual pleasure e-superstore called Love Depot. Conceptualised by The Glitch, the film showcases the range of toys that the store encompasses.  
 
The film opens with people of different gender orientations and interests teasing each other with their sex toys. It showcases different aspects of pleasure that are amped up with the use of sex toys, to help couples get to a different level of experience.  
 
Vishal Vyas, head of marketing, TTK Healthcare, said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction:  that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And it's driven by a single-minded purpose - to close the pleasure deficit in the market.”
 
The film will be rolled out across selected OTTs and on social media. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

9 hours ago

Why Thailand is a shining example of LGBTQIA+ brand ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

9 hours ago

Under Armour appoints OMD as media AOR in APAC

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

9 hours ago

2025 Cannes Contenders: David Guerrero handpicks ...

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

11 hours ago

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.