"Full Control Your City" started in December and ran across all channels including TV, print, digital and a live event. The first promotional TVC, leading to an interactive event, ran on 1 December, and following the live event on 29 January, the brand released a followup TVC (embedded) on 2 February.
KDDI hands "control" of Tokyo to customers
TOKYO - To promote its au 4G LTE service, Japanese telco KDDI staged a one-off event in which elements of the urban landscape could be controlled by its customers via their smartphones.
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