Ad Nut
Dec 18, 2017

KFC creates mini restaurant in US city of Portland

The chicken restaurant that never seems to run out of big ideas for stunts grabs onto the small-food trend in its latest headline-grabbing initiative.

Here's another one to add to KFC's long list of interesting one-off projects that aim to generate free advertising (and usully succeed): A tiny restaurant in the US city of Portland, Oregon, that served up actual fried chicken—with mashed potatoes, a Dr Pepper and a chocolate-chip cookie.

The video above is by Wieden+Kennedy Portland. The store was only open for one day, Saturday.

Here's proof that it was real, in this on-the-spot video from The Oregonian:

When it comes to KFC, there's a real sense of expectation in the question 'What will they think of next?'. Ad Nut digs the realistic restaurant, complete with miniature parking lot and landscaping. But that serving of KFC is too small. Ad Nut's cheeks can hold a lot more chicken.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

6 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

6 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

10 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.