The Work Advertising Creativity
Staff Reporters
Jul 3, 2024

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

5 Mash names all-female executive team, shifts global HQ to Singapore

Inside the collapse of Indonesia’s most promising creative network

6 Inside the collapse of Indonesia’s most promising creative network

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

8 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

9 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Cheetos’ launches limited edition fashionably functional pants

10 Cheetos’ launches limited edition fashionably functional pants

Related Articles

McDonald's: The fast food brand looking to play the long game in India
Oct 18, 2023
Raahil Chopra

McDonald's: The fast food brand looking to play the ...

McDonald’s China’s CGO on 'kidult' marketing and super-fan power
Sep 23, 2024
Minnie Wang

McDonald’s China’s CGO on 'kidult' marketing and ...

McDonald's reimagines famous movie scenes for Indonesia campaign
Aug 14, 2024
Ad Nut

McDonald's reimagines famous movie scenes for ...

Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group
Nov 30, 2023
Spikes Staff

Spikes Asia 2024: In conversation with Aditya ...

Just Published

GroupM to merge agency brands into single P&L
2 hours ago
Lucy Shelley

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

TK Maxx reviews global media account
The Information
12 hours ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Leo without the Burnett is still brimming with creative ambition
12 hours ago
Vinita Bhatia

Leo without the Burnett is still brimming with ...

Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
12 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.