Ad Nut
Sep 16, 2019

Petronas celebrates an introvert from Sabah

THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.

This work came out about a month ago, on Petronas' 45th anniversary, but Ad Nut presents it today because it's meant to coincide with Malaysia Day (today), as well as Merdeka (August 31). And because it's good.  

While it's a universally relatable story of heading off to university, it's designed to have special significance that might not be readily apparent to non-Malaysians. Says Chan Woei Hern, ECD of IPG Mediabrands Malaysia:

We have always wanted to tell a story about Malaysia that is truly inclusive, and centred around our East-Malaysians counterparts, as this group is often overlooked in our usual national narrative. 

The film was directed by Ismail Kamarul of Reservoir Production and features an exclusive original soundtrack titled ‘Boleh Bah Kalau Kau’, by musician and songwriter Darren Ashley.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

2 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

4 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

4 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.