Prudential Corporation Asia | The Power of Listening | Asia

Prudential recent campaign focused on an emotional TV ad for Hong Kong. The new project will span the rest of Asia, with Singapore leading the way this week. The project encompasses above-the-line elements, including television, print, outdoor, digital and online advertising.

In the next four weeks, Singaporeans will see the official TV ad that features people with different personalities. The ad illustrates, however they approach a situation, only by listening can they resolve the problems.

Aired in nine markets and in seven local languages, the 'Power of listening’ campaign asks the consumers to speak their minds.

Prudential has run with its 'Always listening, Always understanding' platform since 1995. Julie Lyle, chief marketing officer at Prudential Corporation Asia, said: “Today, financial services customers expect empathy as well as expertise. We went to the market and asked consumers how they felt before embarking on this campaign. We found that our listening platform continues to resonate strongly with people across Asia who want to play an active role in building and protecting their wealth.”

The campaign will progressively roll out in other markets through 2010.





Credits:
Project The Power of Listening
Client Prudential Corporation Asia
Creative agency Ogilvy & Mather Hong Kong
Creative directors Pierre Desfretier, Paul Lim
TV producer Wendy Leung
Production company Bingo Productions Ltd
Director Justin Poon
Producer Monica Tsou
Editing & audio company Touches Ltd
Editor Adrian Brady
Colour-grading & online Digit Digit
Music company Pumpumpumpum Music
Composer Koichi Shimizu
Exposure Television, print, outdoor, online