Ad Nut
Nov 21, 2019

Shaving-product maker gives men permission to cry (but only in extreme cases)

THE WORK: 'Man enough' for Gillette India by Grey Group.

In this film—the true story of Lt Col Manoj Kumar Sinha, SM (Retd)—multinational shaving behemoth Gillette explains to Indian men that it's OK to cry sometimes.

Ad Nut is all for the message, and has all due respect for military veterans everywhere, but somehow didn't find the work exceedingly moving. What about you

Ad Nut also thinks the message may be somewhat weakened by the selection of this particular story. It takes extreme injuries and near death to move these fellows to tears, and that seems to set a pretty high bar for when crying is actually acceptable.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

23 hours ago

US adtech CEO jailed for financial fraud after ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

23 hours ago

'Reputations will be made and lost': Heathrow ...

When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.

1 day ago

Are religious factors enough to shift Indonesian ...

Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.

1 day ago

Musk’s X battles India in court while advertisers ...

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.