Ad Nut
Jan 15, 2020

Studio Ghibli creates charming animation for Lawson

A short, heartwarming sequel to a 2001 ad.

Studio Ghibli—the Japanese animated studio behind iconic films like Spirited Away and My Neighbor Totoro—has produced an animated ad for convenience store chain Lawson. The (very cute) 15-second film is a sequel to a 2001 ad that the studio produced for the brand.

In the original ad, the young female character from Spirited Away is seen to be purchasing Studio Ghibli tickets. In this newer spot, her grown-up character works at a Lawson store.

It’s all a bit warm and fuzzy, and makes Ad Nut crave a warm onigiri.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.