The One Show called for entries for its 2022 event by turning adland into a medical drama. The campaign “Medicine Avenue,” a play on “Madison Avenue,” will feature three spots.
The first, “Ambulance,” follows a team of doctors, nurses and EMTs as they try to save a creative idea on life support.
In one scene a doctor tells his colleague, “We just had to put the idea on life support,” to which she responds, “Don’t give up, it might still make it.” He replies, “It’s in legal’s hands now.”
The campaign includes the tagline, “The 2022 One Show. It’s worth all the drama.”
Credits
Agency | DAVID Miami
Global CCO & Partner | Pancho Cassis
Global COO | Sylvia Panico
Managing Director | Ricardo Honegger
CCO | Rafael Donato
Associate Creative Director | Sergio Takahata
Associate Creative Director | Nellie Santee
Senior Art Director | João Viégas
Senior Copywriter | Vanessa de Beaumont
Head of Account | Luiza Prata Carvalho
Group Account Director | Mariana D’Aprile
Management Supervisor | George Quiroz
Senior Account Executive | Margarita Peña
Executive Producer | Brenda Morrison Fell
Senior Producer | Esteffania Najera
Associate Producer | Margarita Castro
Director of Business Affairs | Barbara Karalis
Business Affairs Manager | Elizabeth Torriente
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