Global creative director Andrew Keller breaks down the format.
At the end of September, Facebook finally launched advertising for the Stories tool on its platform. Though long awaited, it remains to be seen whether the reception from brands and audiences will match Facebook's expectations.
In this video from Spikes Asia 2018, Facebook's global creative director, Andrew Keller, explains why Stories ads will be attractive to brands and how Facebook still believes in brands connecting with its users in innovative ways.
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The new production agency will work closely with creative teams.
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Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
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