Global creative director Andrew Keller breaks down the format.
At the end of September, Facebook finally launched advertising for the Stories tool on its platform. Though long awaited, it remains to be seen whether the reception from brands and audiences will match Facebook's expectations.
In this video from Spikes Asia 2018, Facebook's global creative director, Andrew Keller, explains why Stories ads will be attractive to brands and how Facebook still believes in brands connecting with its users in innovative ways.
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The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.
Campaign content will run on TV networks around the world including India, Australia, and China.
Substantial planned media investments will be made in over 100 markets including Vietnam and India.
Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.
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