Global creative director Andrew Keller breaks down the format.
At the end of September, Facebook finally launched advertising for the Stories tool on its platform. Though long awaited, it remains to be seen whether the reception from brands and audiences will match Facebook's expectations.
In this video from Spikes Asia 2018, Facebook's global creative director, Andrew Keller, explains why Stories ads will be attractive to brands and how Facebook still believes in brands connecting with its users in innovative ways.
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Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.
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In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.
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