Global creative director Andrew Keller breaks down the format.
At the end of September, Facebook finally launched advertising for the Stories tool on its platform. Though long awaited, it remains to be seen whether the reception from brands and audiences will match Facebook's expectations.
In this video from Spikes Asia 2018, Facebook's global creative director, Andrew Keller, explains why Stories ads will be attractive to brands and how Facebook still believes in brands connecting with its users in innovative ways.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
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Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
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Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
