Ad Nut
Jun 22, 2016

There is a point to this odd decor-related prank in Sweden

From Sweden: ‘The Dry Cleaner Prank’ for Electrolux by Volontaire (Stockholm)

Electrolux teamed up with Richard, a man wanting to surprise his girlfriend Johanna, with a prank, turning their local dry cleaner into a replica of their home in less than 24 hours.

The stunt is meant to illustrate that the brand's UltraCare washers let you wash "even your most precious clothes" at home.

The campaign is due to roll out in other markets including in Asia, according to the agency.

Apart from the murderous beast that seems to be following the girlfriend around the entire ad, Ad Nut admires the effort put into this prank and the accuracy of the recreation of the couples’ home to the minutest detail. Apparently, the pranksters even incorporated the smell of the couple's home, which Johanna said she recognised immediately upon entering the dry-cleaner-turned-home. 

Maybe Electrolux would like to have a go at replicating Ad Nut’s home? Perhaps in a larger oak tree…?

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.