Electrolux teamed up with Richard, a man wanting to surprise his girlfriend Johanna, with a prank, turning their local dry cleaner into a replica of their home in less than 24 hours.
The stunt is meant to illustrate that the brand's UltraCare washers let you wash "even your most precious clothes" at home.
The campaign is due to roll out in other markets including in Asia, according to the agency.
Apart from the murderous beast that seems to be following the girlfriend around the entire ad, Ad Nut admires the effort put into this prank and the accuracy of the recreation of the couples’ home to the minutest detail. Apparently, the pranksters even incorporated the smell of the couple's home, which Johanna said she recognised immediately upon entering the dry-cleaner-turned-home.
Maybe Electrolux would like to have a go at replicating Ad Nut’s home? Perhaps in a larger oak tree…?
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