Ad Nut thoroughly enjoyed watcing the above series of preroll ads for the Hyundai Venue, by AnalogFolk Sydney. We get to see a number of cats (this being the internet), a chameleon, a housefly, a flat-earther, a troll, and a bunch of other characters offer up their #4SecondReviews of the vehicle.
Sadly, a couple of murderous beasts also make appearances, but they made Ad Nut chuckle, so Ad Nut will allow it. What cannot be excused is the disappointing lack of squirrelkind in what purports to be an inclusive campaign. The agency has missed out on a golden opportunity to enter into Ad Nut's Advertising Hall of Fame.
The campaign also includes an odd assortment of celebrities, including Tori Spelling, Dog the Bounty Hunter, Lance Bass and Corey Feldman:
The agency also issued a press release that could be read in four seconds—a welcome change of pace from the overly verbose brain dumps Ad Nut normally receives.
CREDITS
Director of Marketing, Hyundai: Bill Thomas
Brand & Product Marketing Manager, Hyundai: Helen Gilmartin
Brand & Product Marketing Specialist, Hyundai: Lisa Yau
Executive Creative Director: Richard Morgan
Creative Team: Parisa Rezeai-Abyaneh, Alister McCann, Carlos Gomez
Designer - Robert Carter
Group Account Director: Jonny Sycamore
Project Director: Emily Entwisle
Managing Director: Matt Robinson
Strategy Partner: Ben Hourahine
AnalogFolk NYC Team: Jim Wood, Carren O’Keefe, Kunal Muzumdar
Production Company: Hooligan Collective
Director: Dylan Harrison
Producer: Nicole Richardson
DOP: Jason White
1st AC: Joel Eames
Editor: Mark Parry
Production Art Director: Elise Baker
Media Agency: Hearts & Science
Hyundai Website: Orchard
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'. |