Marketing The Work
Ben Bold
Jul 23, 2021

Wieden+Kennedy spot depicts sensory overload of ‘new era of Formula One’

The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.

The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
Mar 22, 2024
Simon Hinchliffe

Why Formula One's return to China is set to drive ...

Lewis Hamilton dominates Formula One popularity charts in Singapore
Sep 15, 2023
Staff Reporters

Lewis Hamilton dominates Formula One popularity ...

Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix
Sep 25, 2023
Nikita Mishra

Formula One debuts the world’s first ‘kiss-activated...

Wieden+Kennedy taps Jiah Choi and Scott Dungate for leadership positions
Sep 11, 2022
Brandon Doerrer

Wieden+Kennedy taps Jiah Choi and Scott Dungate for ...

Just Published

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation
1 day ago
Staff Reporters

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

Too old for the party, too young to leave—the paradox of middle age in advertising
1 day ago
Alison McKinnon

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
1 day ago
Aulia Masna

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Why the adtech ecosystem continues to struggle with consumer data
1 day ago
Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.