David Blecken
Jan 13, 2016

Yokozuna and master blender come together for Mizunara whisky campaign

TOKYO - A new campaign for Chivas Regal Mizunara, a whisky aged using Japanese Mizunara oak, sees a former sumo champion travel to the Strathisla Distillery in Scotland to experience the product.

Client: Pernod Ricard

Brand: Chivas Regal Mizunara

Agency: Havas London/Havas Tokyo

Market: Japan

Name of campaign: Mizunara

Campaign scope: TV/online

Details: Takanohana Oyakata, a retired star who reached the top rank of yokozuna during his career, meets Colin Scott, Chivas Regal’s master blender, at the distillery. Coming from very different fields, both are presented as working hard to preserve tradition. The campaign was shot in October at the distillery itself in Keith, and a bar in Aberdeen that was deemed appealing to the Japanese whisky market.

“We completed a lot of research into how the culture of whisky here in Scotland translates,” said Amy Morement, location manager at LS Productions, in a statement. “We used this research to inform our scout for the ideal bar and searched Aberdeenshire high and low for a location that was just right.”

Campaign’s view: The search for the ideal whisky bar sounds an extremely tough assignment, but someone had to do it. In all seriousness, the work is nicely shot and the link between the characters unexpected but credible. We just can’t help feeling that more could have been done with individuals of such depth—a TVC alone doesn’t seem to do them, or what is undoubtedly a high-quality product—full justice.

CREDITS

Client: Pernod Ricard
Brand: Chivas Regal Mizunara
Agency: Havas London/Havas Tokyo
Agency producer: Carol Powell/Mariko Niwa
Creative director: Andre Moreira (London), Tomo Tanaka (Tokyo)
Art director: Katya Crichton (London)
Production company: LS Productions
Head of production: Sarah Drummond
Producer: Wendy Isaac
Director: Takayuki Niwa

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.