Jenny Chan 陳詠欣
Jul 29, 2011

YouTube's 'Life in a Day' makes Asian cinema debut in Hong Kong

HONG KONG - YouTube’s very first user-generated film 'Life In A Day' will be screened in Hong Kong cinemas from 4 Aug.

The film is a feature-length experimental documentary, shot on a single day - 24 July 2010 - that enlisted the global community via YouTube to capture a moment of their lives on camera.

Life in a Day was initially conceived as a way to commemorate the fifth birthday of YouTube, and later evolved to become a collaboration between YouTube, UK filmmaker Ridley Scott (and his production company Scott Free), and Oscar-winning director Kevin Macdonald. 

More than 80,000 videos with over 4,500 hours of footage were submitted from 192 countries.
 
Soma Helmi from Indonesia and the Aikawas from Tokyo were two such contributors.

The documentary exhibits notable Asian flavours – Balinese women dancing at the traditional full moon festival, a Korean traveller biking around the world, and the delicate relationship between a Japanese father and a toddler.

Scott and Macdonald edited the raw footage into a 90-minute film, which will be first screened at Broadway Circuit's Cinematheque on 4 Aug, 9:50pm -- the film's first official theatrical release in Asia. Japan is next in line.

Sharon Ng, Head of Marketing, Google Hong Kong said she hoped more people can "leverage YouTube’s global platform to bridge the gap between user-generated content and the entertainment industry."

Google-owned YouTube has initiated this in an effort to transcend the boundaries of online video into the cinematic realm. South Korea's LG Electronics supported the film project as a part of its 'life’s good' campaign.

 

 

 

 

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Dame Annette King leaves Accenture Song and steps ...

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

11 hours ago

Former Forsman & Bodenfors CEO Toby Southgate joins ...

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

20 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

20 hours ago

How brand honesty can cut through the clutter of ...

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.