Jenny Chan 陳詠欣
Jul 29, 2011

YouTube's 'Life in a Day' makes Asian cinema debut in Hong Kong

HONG KONG - YouTube’s very first user-generated film 'Life In A Day' will be screened in Hong Kong cinemas from 4 Aug.

The film is a feature-length experimental documentary, shot on a single day - 24 July 2010 - that enlisted the global community via YouTube to capture a moment of their lives on camera.

Life in a Day was initially conceived as a way to commemorate the fifth birthday of YouTube, and later evolved to become a collaboration between YouTube, UK filmmaker Ridley Scott (and his production company Scott Free), and Oscar-winning director Kevin Macdonald. 

More than 80,000 videos with over 4,500 hours of footage were submitted from 192 countries.
 
Soma Helmi from Indonesia and the Aikawas from Tokyo were two such contributors.

The documentary exhibits notable Asian flavours – Balinese women dancing at the traditional full moon festival, a Korean traveller biking around the world, and the delicate relationship between a Japanese father and a toddler.

Scott and Macdonald edited the raw footage into a 90-minute film, which will be first screened at Broadway Circuit's Cinematheque on 4 Aug, 9:50pm -- the film's first official theatrical release in Asia. Japan is next in line.

Sharon Ng, Head of Marketing, Google Hong Kong said she hoped more people can "leverage YouTube’s global platform to bridge the gap between user-generated content and the entertainment industry."

Google-owned YouTube has initiated this in an effort to transcend the boundaries of online video into the cinematic realm. South Korea's LG Electronics supported the film project as a part of its 'life’s good' campaign.

 

 

 

 

Source:
Campaign China

Related Articles

Just Published

10 minutes ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

16 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

18 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

18 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.