The film is a feature-length experimental documentary, shot on a single day - 24 July 2010 - that enlisted the global community via YouTube to capture a moment of their lives on camera.
Life in a Day was initially conceived as a way to commemorate the fifth birthday of YouTube, and later evolved to become a collaboration between YouTube, UK filmmaker Ridley Scott (and his production company Scott Free), and Oscar-winning director Kevin Macdonald.
The documentary exhibits notable Asian flavours – Balinese women dancing at the traditional full moon festival, a Korean traveller biking around the world, and the delicate relationship between a Japanese father and a toddler.
Scott and Macdonald edited the raw footage into a 90-minute film, which will be first screened at Broadway Circuit's Cinematheque on 4 Aug, 9:50pm -- the film's first official theatrical release in Asia. Japan is next in line.
Sharon Ng, Head of Marketing, Google Hong Kong said she hoped more people can "leverage YouTube’s global platform to bridge the gap between user-generated content and the entertainment industry."