Staff Reporters
Jun 15, 2022

35 APAC campaigns make Gerety Awards shortlist

Dentsu network agencies Dentsu Inc in Japan and Dentsu Jayme Syfu in the Philippines are named agencies of the year in their respective markets.

35 APAC campaigns make Gerety Awards shortlist

The Gerety Awards, the only creative prize to reward advertising campaigns that resonate most with a female audience, has unveiled its global shortlist along with its agency and production company of the year by country titles.

A total of 314 entries were shortlisted from 37 different countries. This year 35 campaigns from Asia-Pacific made the cut, with India leading the way with nine shortlisted entries, while Australia, Japan and Philippines all received six, while Singapore and Thailand each had three. Among these, the most shortlisted APAC campaigns were: 

In-person judging sessions were held around the world in Brazil, UK, USA, Mexico, Denmark, Belgium, Austria, Philippines and Japan. Each of these juries also selected an agency of the year in their respective markets and in Asia-Pacific, Dentsu won both. 

Japan's Dentsu Inc were awarded for their portfolio cut entry that included: 'Camouflage Against the Machines', '13865 black dots and 2 red dots' and 'The Toxic Dictionary". Chief creative officer Yasuharu Sasaki said it was "a great confidence boost for our creative team that our ideas that transcend advertising have been well received from the all-female jury's point of view." 

In the Philippines, Dentsu Jayme Syfu were similarly awarded for their work that included the campaigns: 'The Unlimited Love Language', 'Women From Home' and 'SoundMind'. Jerry Hizon, chief creative officer for Dentsu Jayme Syfu and Dentsu One Manila said the accolade "underscores the passion and hard work of our whole team at Dentsu Jayme Syfu to create not only work that wins but work that empowers.”

Insights from the Japan jury

This week you can watch the jury insight panels from all global locations on YouTube, including the Japan jury insight panel hosted by Campaign Asia-Pacific on Thursday, June 16 at 5pm local Japan time. 

The Gerety Awards Japan jury

Aika Sawai, marketing and communications director at Loewe Japan said "the most heated discussion among us was why [many of] these bold and courageous campaigns and initiatives seem so impossible to happen in Japan. It was a repeated conversation topic throughout."

The Grand jury that includes some of the ad industry's most renowned, respected and awarded leaders will now choose the final winners which will be announced Tuesday, September 6. It will include Gold, Silver, Bronze, Grand Prix, and overall Network and Agency of the year awards.

The Gerety Awards are named after female copywriter Frances Gerety who penned the tagline 'Diamonds are Forever.'

See the full shortlist at www.geretyawards.com.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

1 day ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

1 day ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.