Staff Reporters
Mar 21, 2023

9 questions with accomplished APAC CMOs in Campaign's latest series

Conversations with the region's most dynamic CMOs, but with a difference.

9 questions with accomplished APAC CMOs in Campaign's latest series

The CMO's MO is not your typical CMO interview. For starters, it isn’t boring, lazy or plain corporate speak. We chat up with the who’s who of APAC’s leading marketers, keep the tone conversational, crisp and throw in questions which allow leaders to shine a light on their plans, passions projects and personality for the year ahead.

This works for two reasons. One, our readers get valuable insights from dynamic leaders we feature and second, it’s natural for the CMOs to want to talk about things they do best. Our mix of questions puts the marketer in their sweet spot, and it reflects in the flow of the conversation that follows.

We pose a set of 15 questions of which the CMO must choose to answer nine in one to 150 words. Why nine, you may ask? Well, some questions get sharper answers than others, it’s just hard to predict beforehand which will sit better. So that explains the choice. Also, if you’ve read about Nikola Tesla, the tech-forward American futurist who dabbled in clean energy in the 1890s, you would know his philosophy on number 9.

“9 is considered as an enlightened, transformation and an ending number. If you only knew the magnificence of the 3, 6 or 9, then you would have the key to the universe."

While not aiming for the ultimate hidden codes of the Universe, we know features with odd number items perform better, engage the audience more and these days it all boils down to metrics: digital content or the CMO talk.

If we've tickled your interest and you’re keen on getting featured, contact below:

[email protected]
[email protected]

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

15 hours ago

Agency Report Card 2024: Havas Media

Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.

16 hours ago

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

16 hours ago

2025 Cannes Contenders: UltraSuperNew creatives ...

UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.