WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
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Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
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Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
WPP has lost the account after a closed review.
The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.
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