Staff Reporters
Oct 22, 2012

Adconion Media Group appoints Asia-Pacific managing director for smartclip

SYDNEY - Adconian Media Group has tasked Sam Smith (pictured) to lead its multiscreen video and brand advertising platform arm smartclip as managing director.

Smith will be resposible for extending smartclip's portfolio
Smith will be resposible for extending smartclip's portfolio

Smith was previously director of strategy and innovation at Adconion Media Group where he was "pivotal" in driving the monetisation of multiscreen advertising in the Australian market, and in the launch of smartclip in Australia following its acquisition by Adconian in November 2011, said Matt Hunt, managing director of Adconion Media Group, Australia.

In this newly created role, Smith will be responsible for driving innovation and extending smartclip’s portfolio of partners and publishers. It is hoped that his appointment will bring a new level of focus to the company’s in-stream and rich media product offerings.

Smith will be supported in his tole by recently appointed Joni Mallet in her capacity as smartclip brand operations manager and Imran Masood as smartclip business development management. 

Mallet joins from Optus group digital life where she was product marketing manager. 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Why Tim Hortons went with a hockey theme for its ...

The ad by Gut is undeniably patriotic, but was not a “tariff brief.’

21 hours ago

Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

22 hours ago

Dentsu Creative's global ECDs Darren Urquhart and ...

Moves follow departures of Sue Higgs and Caroline Pay.

22 hours ago

Pfizer to air second Super Bowl ad, doubling down ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.