Aegis Media China appoints D Sriram as chief operating officer

Sriram will start his new role next Monday and will be based in Aegis' Shanghai office, reporting to K F Lee, CEO of Aegis Media Greater China.

Sriram has 18 years of experience in the media industry across Asia, working in China, India, Hong Kong and Singapore, including a stint of 13 years with Starcom. He resigned from Starcom in March 2008 before starting up his own consultancy.

“With its vast and growing array of specialist skills across several companies, Aegis Media in China is uniquely placed to stake a claim to the future, and I am looking forward immensely to being a part of the team," said Sriram.

“This is a new position and was created to enhance our management structure and support the increasing growth of Aegis Media in China, especially in mergers and acquisitions, digital, OOH, branded content and below-the-line business," Lee said.

“His strengths include successfully steering a business, getting the best out of people, developing their potential and creating a stable environment that goes from strength to strength.”

Business for Aegis Media China has doubled over the past three years due to an aggressive expansion in digital and out-of-home. Earlier this year, the company instituted a global round of layoffs, but spared the Chinese operation.

The company is aiming to grow another 300 per cent in China in the next three years by tapping into the second- and third-tier cities and through diversified services.

Aegis Media currently has four operations in China, including Carat, Vizeum, wwwins/Isobar and Heartland/Posterscope.