With Fabian Cowan as the business head and seven OOH brand specialists, Brandscope will initially launch in Mumbai, Delhi and Bangalore but will add on more centres as required.
"Using the world's latest tools and a global knowledge bank, Brandscope will put the brand at the heart of OOH solution," said Ashish Bhasin, chairman for India and CEO for Southeast Asia at Aegis Media and director of Posterscope for the region.
"Haresh Nayak, (pictured) MD of Posterscope and Brandscope, will be the domain expert for both our OOH businesses in India,” he added.
Nayak responded, "Brandscope will look into the brand’s personality and its promise through its creative use of OOH."
He said that instead of looking at using an existing medium, it will be about innovation and creativity, keeping in mind the brand's aspirations and the communication premise.
Brandscope is part of Posterscope Worldwide which has a presence in 26 countries across North America, Europe, Asia Pacific, and South Africa.
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