Staff Reporters

Dec 8, 2021

Agency of the Year 2021 winners: Greater China

See the complete winner list for the Greater China region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

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Agency of the Year 2021 winners: Greater China

> See all Agency of the Year Awards 2021 coverage <

> See analysis: Ogilvy, Leo Digital Network shine <

Regional categories

Category	Winner
Greater China Creative Agency of the Year	Ogilvy
Greater China Digital Agency of the Year	LEO Digital Network
Greater China Media Agency of the Year	LEO Digital Network
Greater China PR Agency of the Year	Ogilvy

Agency categories

Category	Award	Agency / Brand	Market	Entry ID
China Creative Agency of the Year	Gold	LEO Digital Network	China	GC01.372121
	Silver	Ogilvy China	China	GC01.371806
	Silver	TBWA\China	China	GC01.373233
Hong Kong SAR Creative Agency of the Year	Gold	TBWA\Hong Kong	Hong Kong SAR	GC02.373264
	Silver	M&C Saatchi Spencer Hong Kong	Hong Kong SAR	GC02.373868
	Bronze	Ogilvy	Hong Kong SAR	GC02.374691
Taiwan Creative Agency of the Year	Gold	Ogilvy Taiwan	Taiwan	GC03.372070
	Silver	dentsu mcgarrybowen Taiwan	Taiwan	GC03.372118
	Bronze	Leo Burnett Taiwan	Taiwan	GC03.374139
China Digital Agency of the Year	Gold	LEO Digital Network	China	GC04.372120
	Silver	Ogilvy China	China	GC04.371807
	Bronze	Mindshare	China	GC04.373723
Hong Kong SAR Digital Agency of the Year	Gold	TBWA\Hong Kong	Hong Kong SAR	GC05.373265
	Silver	OMD Hong Kong	Hong Kong SAR	GC05.373424
	Bronze	PHD Hong Kong	Hong Kong SAR	GC05.373428
Taiwan Digital Agency of the Year	Silver	Isobar Taiwan	Taiwan	GC06.373024
	Silver	Ogilvy Taiwan	Taiwan	GC06.372104
	Bronze	Zenith Taiwan	Taiwan	GC06.374642
China Media Agency of the Year	Gold	LEO Digital Network	China	GC07.372122
	Silver	Mindshare	China	GC07.373541
	Bronze	Wavemaker	China	GC07.371915
Hong Kong SAR Media Agency of the Year	Silver	OMD Hong Kong	Hong Kong SAR	GC08.373426
	Silver	PHD Hong Kong	Hong Kong SAR	GC08.373430
	Bronze	UM	Hong Kong SAR	GC08.373444
Taiwan Media Agency of the Year	Silver	Mindshare	Taiwan	GC09.371783
	Silver	Zenith Taiwan	Taiwan	GC09.374617
	Bronze	Starcom Taiwan	Taiwan	GC09.374157
China PR Agency of the Year	Gold	Ogilvy China	China	GC10.371809
	Silver	DeVries Global	China	GC10.374714
	Bronze	Dentsu Public Relations Consulting Beijing Co.,Ltd	China	GC10.372166
Hong Kong SAR PR Agency of the Year	Gold	Ogilvy	Hong Kong SAR	GC11.374778
	Silver	Edelman	Hong Kong SAR	GC11.374093
	Bronze	Sinclair	Hong Kong SAR	GC11.372296
Taiwan PR Agency of the Year	Gold	Ogilvy Taiwan	Taiwan	GC12.372105
Greater China Agency Marketer Partnership of the Year	Gold	TBWA\Juice / BMW China	China	GC13.373246
	Silver	Publicis1 / Genesis Motor	China	GC13.373375
	Bronze	Isobar Taiwan / Pizza Hut	Taiwan	GC13.373026
Greater China B2B Marketing Agency of the Year	Gold	Publicis Sapient China	China	GC14.373390
	Silver	Ptarmigan Media	Hong Kong SAR	GC14.374667
	Bronze	Artefact China	China	GC14.372240
Greater China B2C Marketing Agency of the Year	Silver	Digitas Taiwan	Taiwan	GC15.374196
	Silver	Media.Monks China	China	GC15.374580
	Bronze	Sinclair	Hong Kong SAR	GC15.372591
Greater China Best Culture	Gold	Tag	China	GC16.371856
	Silver	TBWA\China	China	GC16.373243
	Bronze	Edelman	Hong Kong SAR	GC16.372573
Greater China Best Place to Work	Winner	Golin Hong Kong	Hong Kong SAR	GC17.373621
Greater China Boutique Agency of the Year	Gold	Stig&Xi	China	GC18.373713
	Silver	Inner Chapter	China	GC18.374269
	Bronze	F5 Shanghai	China	GC18.373763
Greater China Brand Experience Agency of the Year	Gold	Superunion	China	GC19.374058
	Silver	LEO Digital Network	China	GC19.372123
	Bronze	Imagination	China	GC19.374577
Greater China Consultancy of the Year	Gold	Illuminera	China	GC20.373399
	Silver	dentsu mcgarrybowen Taiwan	Taiwan	GC20.372152
	Bronze	Artefact China	China	GC20.372238
Greater China Content Marketing Agency of the Year	Silver	dentsu mcgarrybowen Taiwan	Taiwan	GC21.372153
	Silver	EnergyBBDO	China	GC21.372901
	Bronze	Red Ant	China	GC21.372996
Greater China Customer Engagement Agency of the Year	Gold	Media.Monks China	China	GC22.374602
	Silver	LEO Digital Network	China	GC22.372125
	Bronze	MAX Communication	China	GC22.371981
Greater China E-commerce Agency of the Year	Gold	MediaCom	Hong Kong SAR	GC23.373930
	Silver	Publicis Commerce China	China	GC23.373404
	Bronze	OMD Hong Kong	Hong Kong SAR	GC23.373427
Greater China Event Marketing Agency of the Year	Bronze	APAX Group	China	GC24.373509
Greater China Event Marketing Agency of the Year	Bronze	AUDITOIRE	China	GC24.372171
Greater China Independent Agency of the Year	Gold	Mazarine	China	GC25.372277
	Silver	Ruder Finn	China	GC25.373558
	Bronze	APAX Group	China	GC25.371912
Greater China Integrated Marketing Agency of the Year	Gold	Ogilvy China	China	GC26.371808
	Silver	Mazarine	China	GC26.372138
	Silver	TBWA\China	China	GC26.373241
Greater China Market Research Agency of the Year	Silver	Edelman DxI	China	GC27.374323
Greater China Market Research Agency of the Year	Bronze	Inner Chapter	China	GC27.374620
Greater China Performance Agency of the Year	Gold	MediaCom Hong Kong	Hong Kong SAR	GC29.373936
	Silver	Matterkind	China	GC29.374490
	Silver	Omnicom Media Group	Hong Kong SAR	GC29.373423
Greater China Production Company of the Year	Gold	Media.Monks China	China	GC30.374623
	Silver	BOLT by TBWA\	Hong Kong SAR	GC30.373266
	Bronze	Tag	China	GC30.371858
Greater China Programmatic Agency of the Year	Gold	Performics Taiwan	Taiwan	GC31.374537
Greater China Programmatic Agency of the Year	Silver	Xaxis	Hong Kong SAR, Taiwan	GC31.374532
Greater China Social Media Agency of the Year	Silver	EnergyBBDO	China	GC32.372903
	Bronze	@comm	China	GC32.372774
	Bronze	Red Ant	China	GC32.372993
Greater China Specialist Agency of the Year	Gold	McCANN Health	China	GC33.372878
	Silver	Media.Monks China	China	GC33.374630
	Bronze	Edge	China	GC33.373395
Greater China Talent Development Program of the Year	Silver	BBDO Greater China	China	GC34.372911
Greater China Talent Development Program of the Year	Bronze	GroupM China Talent Team	China	GC34.374151

People categories

Category	Award	Agency	Nominee / Team	Market	Entry ID
Greater China Account Person of the Year	Winner	Mindshare	Zoe Ren	China	GC35.373331
Greater China Agency Head of the Year	Winner	Edelman	Adrian Warr	Hong Kong SAR	GC36.374135
Greater China Channel/ Engagement Planner of the Year	Winner	EnergyBBDO	Quan Liu	China	GC37.372909
Greater China Corporate Communications/ Marketing Team of the Year	Winner	LEO Digital Network	Music Chen and Team	China	GC38.372127
Greater China Creative Person of the Year	Winner	LEO Digital Network	Amber Liu	China	GC39.372128
Greater China New Business Development Person/Team of the Year	Commendation	MediaCom Hong Kong	DSI Unit	Hong Kong SAR	GC40.373939
Greater China Producer of the Year	Winner	Wavemaker	Riki Li	China	GC41.373468
Greater China Strategic/Brand Planner of the Year	Winner	EnergyBBDO	Katy Guan	China	GC42.372916
Greater China Strategic/Brand Planner of the Year	Commendation	Mindshare	Tracy Ta	China	GC42.373529
Greater China Young Achiever of the Year	Winner	Mindshare	Kelly Li	China	GC43.373511
Greater China Young Business Leader of the Year	Winner	Edelman	Simon Chan	Hong Kong SAR	GC44.372545

Brand categories

Category	Award	Brand	Market	Entry ID
Greater China Brand of the Year	Winner	Unilever	China	GC46.373753

Note:

The following categories had no shortlisted entries:

Greater China Mobile Marketing Agency of the Year
Greater China Marketer of the Year

> See all Agency of the Year Awards 2021 coverage <

Source:

Campaign Asia

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Agency of the Year 2021 winners: Greater China

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