BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
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Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.
Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.
Chief growth and marketing officer Esi Eggleston Bracey spoke about integrating AI technologies at the Nvidia GTC 2025 conference.
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The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
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