Staff Reporters
Oct 11, 2012

Air New Zealand picks DraftFCB for North America

GLOBAL - Air New Zealand has appointed DraftFCB San Francisco as its North American creative agency following a competitive pitch run by SelectResources International.

Air NZ has an aggressive growth strategy planned for North America
Air NZ has an aggressive growth strategy planned for North America

The agency’s remit includes driving brand awareness and online conversion in the United States and Canada.

Air New Zealand’s brand manager for Western markets, John Wilhelm, said the airline’s aggressive growth strategy in North America will benefit from the creativity, strong digital and social media insights, and disciplined business approach demonstrated by DraftFCB in the pitch process.

Dominic Whittles, president of DraftFCB in San Francisco, described Air New Zealand as "passionate and ambitious" with an "unflinching commitment to winning in the United States and Canada". 

A member of the Star Alliance, Air New Zealand has operated in the United States since 1965. It celebrated three decades of flying between LA and London in August and will mark five years of direct services between Vancouver and Auckland this November.

DraftFCB New Zealand was appointed by the airline as its local brand agency in January 2012.

Source:
Campaign Asia

Related Articles

Just Published

20 minutes ago

X signs partnership with PubMatic to boost ad revenue

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

32 minutes ago

DOJ to recommend Google sell off its Chrome ...

The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.

1 hour ago

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

13 hours ago

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.