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CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (US $m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (US $m) |
NUMBER OF WINS |
| 1 | 1 | Ogilvy | Aureus Academy Singapore, China Energy Engineering Corp China, Dongpeng Group China | 46.9 | Siemens Global | 45.8 | 267 |
| ↑2 | 3 | Wunderman Thompson | Msc Pfizer India, The Macallan, Famous Grouse Global CRM, Monster.com India | 28.3 | 28.3 | 141 | |
| ↓3 | 2 | DDB | DOH Philippines Project, BANGCHAK CORPORATION (ENERGY) Thailand Project | 29.8 | DON Smallgoods Australia | 27.3 | 96 |
| 4 | 4 | VMLY&R | Thai Oil Thailand Project, Baby Love Thailand Project, Acne Squad India Project | 21.8 | 21.8 | 71 | |
| ↑5 | 7 | M&C Saatchi Group | Jimmy Brings Australia Project, AUIB Iraq | 14.8 | 14.8 | 39 | |
| 6 | 6 | Havas Worldwide | Bosch India Project, Oplus Mobitech India Project, SEB India Project | 14.8 | 14.8 | 38 | |
| ↓7 | 5 | Dentsu | Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines | 13.8 | 13.8 | 162 | |
| ↑8 | 9 | McCann Worldgroup | NesCafe China Project, China Duty Free China Project, Innocent China Project | 11.4 | 11.4 | 44 | |
| ↓9 | 8 | BBH | Singapore Tourism Board Singapore | 9.2 | 9.2 | 1 | |
| ↑10 | 11 | R/GA | GM (Luxury Division) China, McDonald’s Australia | 7.4 | 7.4 | 15 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (US $m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (US $m) |
NUMBER OF WINS |
| 1 | 1 | Zenith | Lipton, Pukka Herbs Australia, The Macallan Australia, PepsiCo China | 28.0 | 28.0 | 7 | |
| 2 | 2 | Mindshare | China Sports Lottery China AOR - Planning, NIIT India, Credavenue Private Limited India | 38.7 | PepsiCo China | 16.9 | 95 |
| ↑3 | 7 | Wavemaker | Danone APAC 9 Market, Amazon Audible Global, L'Oréal (Digital) Indonesia | 21.8 | Acko Life Insurance India | 15.4 | 42 |
| ↓4 | 3 | PHD | Scoot airline APAC, Swisse Wellness Australia, Twitter Indonesia | 12.1 | Mailchimp Australia | 11.9 | 24 |
| ↓5 | 4 | OMD | Beiersdorf Indonesia, NCS Singapore | 9.1 | 9.1 | 36 | |
| ↓6 | 5 | Havas Media | Noah China, IFFCO-Tokio India, Philippine Airlines (PAL) Philippines | 8.7 | 8.7 | 21 | |
| ↓7 | 6 | MediaCom | Burger King SaudiArabia, National Rugby League Australia, Febreze Korea Digital | 8.6 | Pizza Hut Indonesia Digital | 6.4 | 39 |
| 8 | 8 | Dentsu | Lenovo Global | 5.0 | 4.3 | 1 | |
| 9 | 9 | Dentsu X | PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India | 3.1 | 3.1 | 42 | |
| ↑10 | 11 | Ryvalmedia | New Anthem Projects Australia, RokkShop Australia, Next Smile Australia | 2.9 | 2.9 | 30 |
TOP 10 APAC CREATIVE WINS IN MAY
| AGENCY | ACCOUNT | AREA |
| R/GA | GM (Luxury Division) | China |
| TSLA | Marriott Bonvoy | APAC |
| M&C Saatchi Group | Jimmy Brings Project | Australia |
| McCann Worldgroup | NesCafe | China |
| M&C Saatchi Group | AUIB (The American University of Iraq - Baghdad) | Iraq |
| VMLY&R | Thai Oil Project | Thailand |
| Wondrlab | HDFC Bank | India |
| Team One | Lexus | Australia |
| The Royals | DON Smallgoods | Australia |
| VMLY&R | Baby Love Project | Thailand |
TOP 10 APAC MEDIA WINS IN MAY
| AGENCY | ACCOUNT | AREA |
| Wavemaker | Danone | APAC 9 Markets |
| Wavemaker | Amazon Audible | Global |
| Omnicom Media Group | Unilab | Philippines |
| Mindshare | China Sports Lottery | China |
| Wavemaker | L'Oréal (Digital) | Indonesia |
| Wavemaker | Guangfa Bank | China |
| MediaCom | Burger King | SaudiArabia |
| Wavemaker | VIP | India |
| Wavemaker | PhysicsWallah | India |
| Zenith | Lipton, Pukka Herbs | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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