APRIL LEAGUE: TBWA closes in on O&M, OMD stays on top

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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APRIL LEAGUE: TBWA closes in on O&M, OMD stays on top

Creative Performance League April
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Ogilvy & Mather	Cerebos, Taiwan; Motorola, Japan	33.52	1.31	110.4
2	TBWA	ANZ, Australia; WeMakePrice, Korea	71.40	3.75	98.3
3	DDB	Olympus, Australia	18.19	1.00	69.2
4	Grey Group	Galaxy Macau, Hong Kong; Jindal Steel, India	20.80	0.10	65.8
5	Publicis	G5 Mobile Phone, China; Surya, Thailand	3.97	0.11	48.9
6	BBDO	Prudential Life Insurance, Indonesia; Alpen Japan	4.00	-	48.4
7	Y&R	Danone Mizone Digital, Indonesia	16.56	-	35.1
8	Leo Burnett	N/A	-	-	27.2
9	M&C Saatchi	Callaway Golf, Japan; XinTinDi Fashion, China	2.83	2.54	25.7
10	McCann Worldgroup	J&J, Thailand; Subway, India	10.82	1.30	22.0

Media Performance League April
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	OMD	Health Promotion Board, Singapore	95.17	50.00	310.6
2	Carat	Korean Tourism, Australia; Suria KLCC, Malaysia	228.88	105.15	269.1
3	Starcom	Samsung, Hong Kong; China Telecom, China	117.10	5.30	174.0
4	Vizeum	Oxen Appliance, China; Indadi Utama, Malaysia	29.34	-	142.40
5	Mindshare	-	-	3.50	96.2
6	PHD	HTC, Hong Kong; Walt Disney Movie, Hong Kong	15.00	-	70.7
7	MEC	TSL, China; Ministry of Economic Development, NZ	7.45	-	56.6
8	Dentsu Media	China Post, Taiwan; United Arrows, Hong Kong	36.84	-	52.7
9	MPG	-	-	-	21.9
10	Maxus	Uni-President/ Juice business, China	3.50	3.00	17.9

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.

It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.

Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.

Source:

Campaign Asia