Olivia Parker
Jun 18, 2019

Asia, it's time to move on from lazy stereotypes: Cheil

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

L-R: Atika Malik, Kate Hyewon Oh and Pully Chau of Cheil

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 hours ago

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

5 hours ago

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

6 hours ago

Arthur Sadoun on secrets of Publicis’ pitch ...

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

7 hours ago

Spikes Asia Awards 2025: Campaign picks its ...

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.