Marketing Analysis
Staff Reporters
May 16, 2023

Asia-Pacific Power List 2023: Edward Bell, Cathay Pacific

Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

9 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Jul 19, 2024
Staff Reporters

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson
Oct 8, 2024
Staff Reporters

Asia-Pacific Power List 2024: Rvisra Chirathivat, ...

Asia-Pacific Power List 2024: Robin Liu, Miniso
Oct 4, 2024
Staff Reporters

Asia-Pacific Power List 2024: Robin Liu, Miniso

Asia-Pacific Power List 2024: Tina Chao, McDonald's
Oct 3, 2024
Staff Reporters

Asia-Pacific Power List 2024: Tina Chao, McDonald's

Just Published

Documentary on McCann copywriter Ilon Specht makes global streaming debut
1 day ago
Eric Berger

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

Why it's a great time to be an indie right now
1 day ago
James Connelly

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

Publicis scoops Coca-Cola media in North America
1 day ago
Lucy Shelley

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

A tale of two holding companies: WPP and Publicis
The Information
1 day ago
Cecilia Garzella

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.