Asmita Dubey leaves Mindshare for client-side role as L’Oréal China CMO

Dubey replaces former Greater China CMO Joanna Wang, who vacated her role around August last year, leaving the position empty for about four months before Dubey joined at the end of last year.

Mindshare has not selected a full-time replacement for Dubey; the L’Oréal team is being led on an interim basis by Karl Cluck, chief strategy officer. 

According to the latest adspend data by CTR, L'oreal is 2012's top spender on traditional advertising with 24.5 per cent year-on-year growth.

While at the agency, Dubey was responsible for recruitment, development of roles and responsibilities across functions, systems development needs, reporting requirements and campaign implementation strategies.

This comes on the back of the agency clinching L'Oréal's online video (OTV) business from ZenithOptimedia in December. ZenithOptimedia is now left with the media buying of other types of digital media, but industry sources reveal the business is a much smaller part of the account, and may be consolidated under Mindshare soon.

Stephanie Bell made a similar move two years ago, when she left her role as CEO of GroupM Thailand to become regional media director at L'Oreal.

In another movement associated with the cosmetics brand, Tracy Cheng left the client-side world at Nokia and was appointed to lead the L’Oreal account at Mindshare Hong Kong earlier this week.