Kenny Lim
Jan 28, 2010

BBC World News launches new regional programmes

SINGAPORE - BBC World News will be launching six news programmes for regional audiences plus a new weekend programme line-up as part of a revamp.

BBC World News launches new regional programmes
The programmes including “GMT with George Alagiah” and “Impact Asia with Mishal Husain” among others, will be supported with new on-air graphics and broadcast from BBC World News’ redesigned studio in London. Viewers can now also interact with presenters through online and social media platforms.

On the channel changes, Richard Porter, BBC World News' editorial director, said: “We’re reacting to what our audience have requested from us - a real desire for news programmes relevant to their region. We also understand that by realigning news for weekdays and topical programmes over weekends, we can provide viewers with accessible and wide-ranging content.”

Chivas Regal recently became the official sponsor for the BBC World News’ ‘The Yearbook’ series in Singapore.


Related Articles

Just Published

3 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

19 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

19 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

19 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.