Benjamin Li
Apr 21, 2011

BBDO Proximity China assembles new leadership team

SHANGHAI - BBDO Proximity has announced a new leadership team in China with Douglas Lin as managing director, Jonathan Ip as head of creative and Daniel Tao as head of business.

(L to R) Daniel Tao, Douglas Lin and Jonathan Ip
(L to R) Daniel Tao, Douglas Lin and Jonathan Ip

Lin has been working in the Singapore, New Zealand and San Francisco digital marketing and advertising space for over 15 years. He has been with BBDO Proximity since 2007, heading up digital strategy practices for markets around the world. Prior to that, he was VP of digital development at McCann Relationship Marketing in San Francisco, responsible for the global digital development of Microsoft and AMD.

He has managed online marketing efforts for Autodesk, as well as stints at Frankel/Publicis, Citron Haligman Bedecarre (AKQA) and Ketchum for clients including Johnson & Johnson, Visa International, Hewlett Packard, Toyota, Nestle and Sony.

Ip has 10 years' interactive field experience in the US and China, managing an eclectic client portfolio including Tiffany & Co, Nike Lab, Nike Basketball, Crest, Mead Johnson, Nippon Paint and Kraft.

Tao‘s marcomms career started when he joined Ogilvy & Mather Beijing in 1993. Since then he has worked at Ogilvy Interactive and Wwwins Isobar, specialising in interactive and digital channels. He has served clients across various industries including AT&T, IBM, Pepsi, Seagram Martell, SmithKline Beecham and Nokia.

Richard Fraser, regional managing director of Proximity Asia, commented, “Douglas' appointment is a key component of our ongoing growth strategy in China and he brings a wealth of global digital marketing experience to the role. Both Jonathan and Daniel have joined us for awhile, we strongly believed they will build a solid triangle to grow Proximity China.”

 

Source:
Campaign China

Related Articles

Just Published

6 hours ago

As US slams door, can the rest of the world offer ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

7 hours ago

ROI index charts rise of Moloco and Reddit ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

7 hours ago

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.

8 hours ago

Spikes Asia Debrief set to unpack the new creative ...

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.