Opinions Media Branding
Kaiwen Yan
Jul 8, 2024

Why more brands are embracing podcasts in China

From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.

Photo: Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

3 Former Dentsu APAC heads launch regional B2B marketing agency

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

The untapped potential of OTT for Singapore marketers

5 The untapped potential of OTT for Singapore marketers

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

6 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

7 Havas and Moonfolks form media alliance in Indonesia

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

9 Coca-Cola media business contract lies between Publicis and WPP

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

Why brands in China are entering the podcast world
Sep 26, 2024
Minnie Wang

Why brands in China are entering the podcast world

The top social commerce trends in China that brands can learn from
Sep 13, 2023
Ashley Dudarenok

The top social commerce trends in China that brands ...

WeChat dominates China's social media: All B2B brands invest
Feb 26, 2024
Staff Reporters

WeChat dominates China's social media: All B2B ...

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Jan 18, 2024
Sabrina Sanchez

Tiger Woods’ 27-year Nike deal offers clues into ...

Just Published

Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
5 minutes ago
Matthew Keegan

Temu, Shopee, TikTok Shop: Who will win the ...

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

BYD races past Tesla—surpasses $100 billion revenue milestone
49 minutes ago
Staff Reporters

BYD races past Tesla—surpasses $100 billion revenue ...

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

AI: An untapped hero in crisis management
1 hour ago
Bui Quoc Liem

AI: An untapped hero in crisis management

When disaster strikes, effective response can mean the difference between recovery and lasting damage. RMIT University Vietnam’s Bui Quoc Liem unpacks how AI is reshaping business risk—from spotting warning signs to tracking sentiment, and enabling swift action.

Shortlists for Digital Media Awards 2025 released
2 hours ago
Staff

Shortlists for Digital Media Awards 2025 released

Here is the work shortlisted in this year's industry excellence and media awards, as well as the digital media owners awards and people/company awards.