TAIPEI - BBDO Taiwan has won the creative business for Kymco's new G5 motorscooter, beating JWT and Bates141 in a competitive pitch.
According to Eddy Fu, CEO of BBDO Taiwan, Kymco is the largest motorcycle brand in Taiwan and a major media spender.
Kymco, the trade name for the Kwang Yang Motor Co Ltd, was founded in 1963 and has since become the largest scooter manufacturer in Taiwan. It is also the 5th largest manufacturer worldwide.
According to the company's website, Kymco products include 50cc, 100cc and 125cc series of scooter models.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
