TAIPEI - BBDO Taiwan has won the creative business for Kymco's new G5 motorscooter, beating JWT and Bates141 in a competitive pitch.
According to Eddy Fu, CEO of BBDO Taiwan, Kymco is the largest motorcycle brand in Taiwan and a major media spender.
Kymco, the trade name for the Kwang Yang Motor Co Ltd, was founded in 1963 and has since become the largest scooter manufacturer in Taiwan. It is also the 5th largest manufacturer worldwide.
According to the company's website, Kymco products include 50cc, 100cc and 125cc series of scooter models.
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EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.
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Bidon has been global chief executive at Nexus since April 2022.
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