With 13 years of experience in digital, experiential, retail, print and TV, the appointment will him overseeing the agency’s production and creative services capabilities.
“He will help us create synergies between the creative and production disciplines whilst nurturing and growing our third party-partnerships,” said Frances Great, managing director at BBH Asia-Pacific.
Nethercleft was most recently the operations director at Iris Singapore, where he was responsible for setting up and growing the Singapore business. Prior to moving to Singapore, he was with Iris UK as creative services group head and Carlson Marketing as studio manager.