Anita Davis
Apr 14, 2010

Beijing art centre appoints Ogilvy PR to promote Chinese art

BEIJING - The Ullens Centre for Contemporary Art in Beijing has appointed Ogilvy PR to develop communications initiatives that popularise and raise awareness of Chinese art domestically and abroad.

Beijing art centre appoints Ogilvy PR to promote Chinese art
According to the agency, Ogilvy will also work with the nonprofit centre to engage in creative collaborations with brands to broaden audiences’ exposure to art.

“Since the launch of Ogilvy’s O Gallery six years ago, we have made it our mission to showcase and cultivate the talent of emerging Chinese artists in our very own office,” said Shenan Chuang, CEO of Ogilvy & Mather Group China. “This is a cause that is very near and dear to us and it is truly exciting to partner with an organisation that shares this mission.”

The Ullens Centre was founded in Beijing in 2007 by collectors Guy and Myriam Ullens.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.