The Work Advertising Technology
Eric Berger
Sep 18, 2024

Bella Ramsey uses Apple’s new AI features to escape awkward situations

The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.

(Photo credit: Apple, used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

No one talks about ads anymore: Have they lost their pop-culture charm?

5 No one talks about ads anymore: Have they lost their pop-culture charm?

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

6 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

10 WPP removes references to DEI in latest annual report

Related Articles

Apple unveils AI game plan, including ChatGPT integration
The Information
Jun 12, 2024
Jessica Heygate

Apple unveils AI game plan, including ChatGPT ...

Tech On Me: Apple Intelligence could change the face of email marketing
Oct 4, 2024
Shawn Lim

Tech On Me: Apple Intelligence could change the ...

Apple to integrate ChatGPT into the next iPhone upgrade?
May 14, 2024
Reem Makari

Apple to integrate ChatGPT into the next iPhone ...

Can tech save lives? Apple’s new film says it certainly can
Apr 10, 2025
Ad Nut

Can tech save lives? Apple’s new film says it ...

Just Published

The new rules of out-of-home in political advertising
3 hours ago
Jeremy Yang

The new rules of out-of-home in political advertising

With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang

The biggest shift in PR history is not AI
4 hours ago
Jim Donaldson

The biggest shift in PR history is not AI

Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson

Publicis grows 4.9% in Q1; says new business streak will ‘offset’ Trump tariff fallout
5 hours ago
Gideon Spanier

Publicis grows 4.9% in Q1; says new business streak ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025

Women to Watch 2024: Nicole Geekie, Jaywing
13 hours ago
Staff Reporters

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.