Bite Communications China office appoints Lancy Ma as new MD

Based in Beijing, Ma (pictured) is responsible for overseeing Bite’s offices in Beijing and Shanghai, as well as nurturing and growing client relationships in China. She will report to Paul Mottram, Bite’s executive vice-president of Asia Pacific, based in Hong Kong.

Trained as an engineer, Ma is a 12-year China PR and marketing veteran and counts companies like H-Line Ogilvy, Shout, and e-commerce company YeePay Corporation among her former employers. Most recently she was deputy GM at Waggener Edstrom in Beijing for five years, overseeing the team’s technology and digital practices.

Bite Communications has a very strong IT client portfolio including Motorola, HP (which the agency won in Asia-Pacific, Europe and the Middle East last March) and WebEx by Cisco in China.

Ma points out that the agency also has a number of PR accounts in the public affairs and travel and culture industries including the newly acquired Queensland Government PR account for which they started work this month.

David Ketchum, president for Asia Pacific at Bite Communications, said: “Bite is well positioned to harness the power of off- and online communications to help multinational clients build their business in the PRC, and Mainland companies expand internationally via Bite’s global network.”

Founded as Upstream Asia, Bite first established operations in China in 2004. The 180-strong global communications consultancy has a presence in key Asian-Pacific business hubs including Beijing, Shanghai, Hong Kong, Singapore, and Sydney.