Analysis Advertising PR Branding
Vinita Bhatia
1 day ago

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

Marketing should be about more than just who gets the last laugh—it should be about who stays memorable for all the right reasons.

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