Diana Bradley
Apr 6, 2021

Brand beware: This TikTok trend is threatening food businesses

Restaurant workers are dishing on what really goes on in the kitchen.

Getty Images
Getty Images

Sometimes you just don’t want to know how the sausage is made -- or how your favorite fast-food meals and drinks are concocted.

But like it or not, restaurant staffers are using TikTok to lift the veil on certain secrets best left behind the kitchen door. 

One Dunkin’ employee posted two TikTok videos in recent weeks “exposing” the company to her followers because she is quitting her job at the coffee and doughnut brand. One video, showing how different menu items are made has amassed 6.7 million views and the other, featuring the chain’s avocado toast, has been watched 5 million times.

@hannz57

Ya I hate my job ���� ##pt2 ##exposed ##dunkin ##dunkinsecrets

♬ original sound - Hannah!!

McDonald’s employees have also posted unflattering videos giving consumers behind-the-scenes looks at its meals. A woman claiming to be a McDonald’s employee this year posted a TikTok video showing the ”disgusting” conditions of one of the fast-food chain’s ice cream machines. In December, TikTok user and supposed McDonald’s employee @thatonedepressedginger posted a viral video showing how the McRib sandwich is cooked and stored. The video caption describes the process as “nasty.”

@thatonedepressedginger

Nasty. #fyp #mcdonalds #foryou

♬ Oh No - Kreepa

KFC’s gravy-making process was also revealed by a U.K.-based worker on TikTok, grossing out the platform’s users.  

@cheddar4.7

KFC GRAVY #kfc #foryoupage #foryou #for #gravy #food #work #fast #mcdonalds #firedsoon #tasty #uk #usa #asia

♬ The Chicken Wing Beat - Ricky Desktop

 

 

 

 

 

 

 

 

 

 

Meanwhile, a worker used TikTok to reveal the “most annoying things to make” at Chipotle.

Some businesses have retaliated against staffers posting anything at all on TikTok while at work. Last month, Starbucks fired an employee for a viral TikTok in which he joked about how he and his coworkers would like to respond to demanding customers. 

Sherwin-Williams got blowback from social media users after it fired TikTok star Tony Piloseno for making videos during work hours with company equipment. He was then hired by Florida Paints and given a studio where he can continue making his popular paint-mixing videos. 

 

 

 

 

 

 

 

 

Source:
PRWeek

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.