Campaign's Agency of the Year 2024 opens for entries

The 2024 Campaign Asia-Pacific’s Agency of the Year Awards is now accepting entries from advertising agencies and brand owners across the APAC regions, which include Southeast Asia, Australia/New Zealand, Greater China, Japan/Korea, and South Asia.

These awards recognise and celebrate exceptional performance and achievements in media, advertising, creative, digital, PR, independent, specialist agencies, and brand communications throughout the region.

Shortlist nominations will be announced on November 15, and the results will be revealed at our  Agency of the Year Awards in-person ceremonies in December in Mumbai, Tokyo, Shanghai and Singapore. There are 290 categories across six regions in 2024.

What’s new this year

Campaign has added three new categories for each sub-region. For the Agencies category, the new categories are Corporate Social Responsibility Achievement and Out-of-Home Agency. 

In the Brand category, the new addition in 2024 is Ad Campaign of the Year.

Existing categories

Campaign is expanding the Asia-Pacific Best Culture category to include more markets and agency brands and will rename it Asia-Pacific Best Culture (Network).

This category will now accept entries from multiple agency brands and regions, as well as entire agency groups or networks.

In addition, each subregion will still have a Best Culture category and will only permit entries from single agency brands within a single market. The expansion allows agency networks like GroupM or Publicis Groupe to enter as a network covering multiple brands.

Point system

The point system for Asia-Pacific Agency Network categories will be slightly adjusted for the India and Japan markets, and the rest will remain unchanged.