Canon names agency for social strategy for EOS cameras, Pixma printers

The appointment for EOS takes effect this month and in June for Pixma, adding to the current assignment on Canon Legria camcorders since 2011. The new assignment covers Southeast Asia, South Asia and Indochina.

WPP’s Mindshare was the incumbent agency. 

Tanner Nagib, regional group account director of Hakuhodo Communications Asia, noted that the new assignment enables the agency to consolidate its social strategy across brands and platforms.

“More importantly, it will allow the brands to play off each other’s strengths while remaining true to their respective core constituents,” he added. “As the social landscape evolves rapidly in these markets, it is imperative for us to gain a foothold in the social stakeholders’ hearts and minds.”

Hakuhodo Communications Asia is the regional team responsible for driving the Canon network business in Southeast Asia. Recently, the agency also retained the creative duties for Canon EOS.

Dinesh Sandhu, regional director-strategic planning & integrated media at Hakuhodo Communications Asia, meanwhile said the agency is building ‘branded’ social environments for consumers to move seamlessly across platforms.