Gurjit Degun
Nov 12, 2015

Carat named world's leading media agency in Recma report

GLOBAL - Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.

Mondelez
Mondelez

The Dentsu Aegis network has taken the top spot in Recma’s Qualitative Network Diagnostics report, pushing MediaCom to second place.

It is the fifth time that the agency has topped the list, out of the last six reports by Recma. The last report in June saw MediaCom secure the top spot.

Carat picked up the Mondelez International UK and US media business last month. October also saw Carat retain the European Arla business, adding the German market to its books.

MEC and OMD remain in third and fourth place, respectively, and Mindshare rose one place to fifth as ZenithOptimedia fell to sixth.

UM and PHD both moved up two places, and Vizeum and Inititative dropped two places on the table.

Johnson & Johnson consolidated its media business into UM around two weeks ago.

Recma assesses agencies’ new business success, business retention, awards and talent to come up with the scores. This is the first time that Recma has produced a report in November as it moves to publishing three reports a year instead of two.

Doug Ray, the global president at Carat, said: "This is the most global and most exhaustive report out there; being named as number one is a true indication of the talent in our agency and the quality of work we produce for our clients."

Global media agency ranking (as of 31 October 2015):

1. Carat
2. MediaCom
3. MEC
4. OMD
5. Mindshare
6. ZenithOptimedia
7. Havas Media
8. Starcom Mediavest Group
9. UM
10. PHD

 

Source:
Campaign UK
Tags

Related Articles

Just Published

2 days ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

2 days ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

2 days ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.