Card Alliance creates awareness of EPINS

With the concept 'EPINS Your Shopping', the six-month campaign brings the brand to life through images featuring vibrant red pins at locations where customers can use the EPINS service. The integrated campaign appears in print, out-of-home as well as revamped website, while some with 3D point-of-sale executions at select retailers.

There are three different executions, namely groceries, taxi and pharmacy, which illustrate how the EPINS service can provide payment service for everyday purchases.

Kevin Pereira, executive creative director at Euro RSCG Singapore, noted that the idea was to dot the Singapore landscape with giant red pins, bringing to life all the places customers can use their EPINS-enabled foreign bank PIN-based card.

“This shows that EPINS is everywhere you want to be, and at the same time has established a visual language for the brand with the giant red pins and bold red accents,” he said.

Euro RSCG Singapore has been agency of record for Card Alliance since July 2011.